Your custom CRM, without coding
A custom CRM no longer requires an agency or a budget of several thousand euros. With Backhurry, you build it yourself, without coding: client records linked to your quotes, projects and interactions, kanban and calendar views, automated follow-ups, role-based permissions and PDF quotes generated from your records. All for €9/month per user, all-inclusive, AI included, with no commitment.
You describe your sales process to the AI (or start from scratch), import your clients from Excel, and invite your team. Data hosted in Europe, GDPR by design. 7-day trial, no credit card.
What is a no-code custom CRM?
A no-code custom CRM is a customer relationship management tool you assemble yourself, with a few clicks, from building blocks: entities (clients, contacts, quotes, projects), fields, relationships, views and automations. Instead of adapting the way you sell to off-the-shelf software, the tool molds itself to your sales process — your stages, your vocabulary, your rules.
Until now, "custom CRM" meant going through an agency or a developer: several thousand euros of development, weeks of lead time, then a new quote for every modification. No-code changes the equation: with Backhurry, you get the same result — a CRM that fits your business exactly — on your own, for €9/month per user, and you change it yourself at any time, with no new quote.
And the CRM is only a starting point: Backhurry is complete custom no-code business management software. The same tool can manage your projects, your inventory or your documents, in a single connected database.
What you build into your CRM
In practice, your Backhurry CRM brings everything client-related together in a single relational database: records, quotes, projects, interactions, follow-ups and documents. Here are the building blocks you assemble — and rearrange freely as your process evolves.
Client records connected to everything
Every client is linked to their quotes, projects and interactions. Open a record and you see the entire history of the relationship, instead of digging through three files and an inbox.
Kanban and calendar views
Track your sales pipeline in kanban (lead → quote sent → won) and your follow-ups in a calendar view. Every team looks at the same data, from the angle that suits it.
Automated follow-ups
When A happens, trigger B: a quote left unanswered for several days triggers an email or a notification to the right person. No more leads forgotten in a corner of a spreadsheet.
Granular permissions
Define who sees what and who edits what, by role, by entity and even by field. The sales rep sees their clients, the accountant sees the amounts, the intern can't delete anything.
PDF quotes linked to records
Generate your quotes as PDFs straight from client records: drag-and-drop templates on an A4 grid, {entité.champ} variables, automatic numbering and native French fields (SIRET, TVA, IBAN).
Connected to your website
An REST API is generated automatically for every entity, and a WordPress plugin displays your data on your site. Incoming requests can feed straight into your CRM.
Building a CRM without coding: 3 steps
Building a CRM without coding takes three steps with Backhurry: describe your process to the AI (or build it with a few clicks), import your existing clients from Excel or CSV, then invite your team with the right permissions. You can test everything during the 7-day free trial, no credit card required.
Describe your process to the AI, or start from scratch
Explain in plain language how you sell ("I track leads, I send quotes, I follow up…"): the AI assistant generates the structure — entities, fields, relationships. Prefer to do it all by hand? Start from an empty base and assemble your building blocks with a few clicks.
Import your clients from Excel or CSV
Drop in your client file: data types are detected, missing fields are created and your columns are mapped automatically. Your spreadsheet becomes a clean, structured relational database.
Invite your team with the right permissions
Add your colleagues at €9/month per user and set permissions by role, by entity and by field. Everyone works on the same up-to-date data, with exactly the rights they should have.
A CRM for freelancers, micro-businesses and SMEs
Backhurry is built for freelancers, tradespeople, independent professionals, micro-businesses, SMEs, agencies and nonprofits who manage their clients in Excel today, or who find the CRMs on the market too rigid and too expensive for their reality. The story is often the same: a big CRM imposes its process and bills per module, while a spreadsheet can't keep up once the team grows.
Why not an off-the-shelf CRM?
Because it's designed for an average sales process, not yours: imposed stages, screens cluttered with features you'll never use, and a price that climbs per module or per tier as soon as you want the essentials. You end up twisting the way you sell to fit the tool. With a custom CRM, it's the other way around: you only build what you need.
Why not Excel?
A client file in Excel means typing errors, duplicates, no access rights (everyone sees everything, everyone can overwrite everything) and no interaction history linked to the records. As soon as two people work on it, versions drift apart. A relational database with permissions and automations removes these problems at the root.
All at a price made for small organizations: €9/month per user, all-inclusive, with no commitment. And if you manage your clients in Airtable today, read our comparison of the French alternative to Airtable: data in Europe and CSV import included.
Frequently asked questions
Everything you need to know before building your custom CRM.
Build your custom CRM today
Describe your process to the AI, import your clients from Excel and invite your team. 7-day free trial, no credit card and no commitment, then €9/month per user all-inclusive. Data hosted in Europe.
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